301 Redirect: How To Maximize The Ranking Power Of The 301

March 6, 2018 5:23 am
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Many of you have heard of a 301 redirect.

Here are the basics:

What is a 301 redirect?

A 301 redirect is a permanent redirect from one domain to another.

301 redirects send site visitors to a different URL than the one they originally typed into their browser.

If you’re using an aged domain with backlinks, it will pass the SEO value along to the new site. A very popular tactic in today’s SEO world. There are multiple ways to set up a 301 redirect. (Some, I don’t recommend)

Method 1: 301 redirect via domain registrar.

Let’s call this the lazy method.

Some registrars don’t allow you to 301 redirect your domain. Instead, they call it domain forwarding.

Network Solutions is a prime example of that feature. Avoid redirecting your domain via your registrar. I don’t recommend it because you’re losing out on a lot of SEO power.

Method 2: 301 redirect via .htaccess

This redirect method is a bit more technical than the other methods. A .htaccess is a configuration .txt file that allows you to redirect domains or pages to another page. You can typically find the .htaccess file in the root folder of your FTP server.

Be Cautious!

Even the slightest error in your .htaccess file can result in breaking your site. So be careful with editing any code or adding too much space in your file, any wrong move will have you mourning.

Make sure to download a backup file and save it on your computer before you override a new .htaccess file in your folder. In case something goes wrong, you can always re-upload your backup file.

Here are simple steps to write a .htaccess file for redirection:
Step 1: Create a text file via notepad, and save it as htaccess.txt.
Step 2: Let’s say you want to redirect your site to SERPchampion.com

Insert this code into your text file:
# This allows you to redirect your entire website to any other domain
Redirect 301 / https://www.serpchampion.com and then save it as .htaccess as plain text.

Upload it to the root folder of your website, and voila!

Now, wait!

I still have one more method left, and it’s the most recommended way to redirect a domain. And I promise you; it’s not what you’re expecting. We don’t want just to redirect a domain to another. We want to go deeper than that, and leverage every piece of link juice that’s available.

Getting excited yet?

Method 3: The 301 Redirect Multiplier.

For this method, I’m going to use a domain and a niche as an example. Now I love Basketball, so I’m going to pretend that I have an affiliate site in the Basketball niche.

I did a random search on Google for the keyword “LA Lakers” since I’m a long-time fan of the team. I found this domain: https://lakeshowlife.com/.

Imagine that we’re using this domain (https://lakeshowlife.com/) for a 301 redirection to one of our sports sites. We don’t just want to redirect the homepage to our other homepage.

We want to see if this domain has inner pages with quality backlinks as well. And if they have links, we will find inner pages that we can redirect to our other inner pages as well.

We’re going to use the tool Ahrefs to spot pages that we can redirect.

Step 1: Insert domain in Ahrefs to acquire data.

Source: Ahrefs

Step 2: Click on Best by Links

Source: Ahrefs

Source: Ahrefs

For example, links like lakeshowlife.com/rumors/ would be a great inner page that we could redirect to a page on our affiliate site, right?

Here’s what I would do:

I would simply recreate a “rumors” page on my affiliate site and set up an RSS feed with daily NBA rumors. Then I would redirect lakeshowlife.com/rumors/ and its SEO value to my page. You can use the Redirection plugin to redirect on a page-by-page basis.

Source: Redirection Plugin

After that, I would interlink the rumors page to one of my “money” pages (where my affiliate links are placed).

Did you see what happened there?

I’m channeling the SEO power from one page to another. Honestly, the possibilities are endless with 301 redirections like this.

You can use this redirection method for the following sites:

– Affiliate sites
– Local business sites
– Lead gen sites
– Magazine or blog sites
– Your agency site

The only essential piece of this method is finding a niche-relevant domain that suits your money site. It doesn’t have to be super specific, as long as it has general niche relevance. For example, if you have a dental lead gen site, then a health blog would work.

However, if you find an aged domain with a relevant keyword in it, then it works 10x better. For example, if I had an aged domain with the keyword “basketball” or “sports” in it, then the redirect impact would 10 times more powerful.

What’s next?

Apply the Backbone Redirect Multiplier to your domains now, and reap the benefits of it! You can do it if you already have a few aged domains in your accounts.

However, if you’re looking for a quality domain for 301 redirections, then I may be able to help you. It’s no secret that we supply a significant amount of quality domains to 1000s of agencies and affiliate marketers in the industry.

Our domains follow strict guidelines before we even put it in our marketplace.

The domain guidelines are:
– All domains are non-expired and are in fact aged.
– All domains contain no spam in the link profile nor the site history.
– All domains contain real SEO power and backlink authority.
– All domains can be used for your money site, 301 redirections or PBNs.
– All domains contain real value like real estate. You can sell or rent links on them for profits.

Are you interested in getting hold of REAL quality domains that work?

Click here to request the domains you need.

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This post was written by Patrick


  • Peter says:

    Hi Patrick
    Thanks for the very useful article about 301 redirects.
    I have been using this technique but via the registrar forwarding feature but never really saw large movements.
    Maybe I need to add the domain to the hosting account and create and htacess file to see if it makes a difference.
    I’m also looking for a very good quality real estate domain to 301 to a client site so if you have anything on offer, let me know the details.

  • Steve says:

    Thanks for the tips, Patrick. Just wanted to clarify that we can’t use method 2 and method 3 together. Modifying the .htaccess file would automatically redirect all pages to the affiliate site. Would you recommend just using the Redirection plugin and manually redirecting only the pages with links?

  • Thomas says:

    I’m interested

  • Chris says:

    Thanks for the great info. I do have one question on the implementation of the 3rd method.
    Where do you install the redirection plugin – I presume on your money site rather on the aged domain (otherwise you’d have to have hosting and wordpress set up on the domain you want to redirect)?
    And if so do you still have to do the htaccess/domain redirect (so that the aged domain knows it has to go to you money site, where it is then redirected to an appropriate page via the redirection plugin)?

    • admin says:

      Hi Chris, you set up the redirection plugin on the aged domain. You don’t have to mess around with the .htaccess file afterward. You can use the .htaccess to redirect page-by-page as well if you feel more comfortable editing your code.

  • Just wanted to point out that you can do method 3 with the .htaccess file.
    Installing WordPress just to do this takes up a lot of space on your hosting account and it is a lot slower with much higher server load than using .htaccess
    Several of the redirection plugins will even create an htaccess file so you can set it up there then delete the WordPress installation and just use the htaccess file instead.

    • admin says:

      Hi Matthew,
      You’re right with that. However, I wanted to present method 3 to the non-technical people. Some people don’t feel comfortable messing around with the .htaccess file. One small mistake could result in breaking your website.

  • Hello Patrick, nice article. I would like to know how you can handle this method for directing traffic from an english-language site to and italian-language site. Thank you, Nicola.

  • Japheth says:

    Hi, first of all I want to say that was a great piece of info. Is there a limit to the number of 301 redirects that one can link to a niche money site? If so what are the consequences of overusing 301 redirects.

  • Peter says:

    Nice article.
    What about the Redirect feature on CPanel with the Wildcard.
    Isn’t that the same as creating an htaccess file manually?
    Probably has the same effect.

  • Kevin Huffman says:

    When using Method 3, does the old page url’s have to be recreated with content on the aged domain first? Or do we just need a list of the old page url’s for .htaccess?

  • Sameen says:

    Hi chris, thanks for writing this article and letting us know more methods of 301 redirection. Can you please clarify what do you mean by all non expired domains? Do you mean that we cannot redirect after registering expired domains that have some SEO power?

  • jony ahmed says:

    can i increase pr with old pr domain to my new domain…?

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