Many of you have heard of a 301 redirect.
Here are the basics:
What is a 301 redirect?
A 301 redirect is a permanent redirect from one domain to another.
301 redirects send site visitors to a different URL than the one they originally typed into their browser.
If you’re using an aged domain with backlinks, it will pass the SEO value along to the new site. A very popular tactic in today’s SEO world. There are multiple ways to set up a 301 redirect. (Some, I don’t recommend)
Method 1: 301 redirect via domain registrar.
Let’s call this the lazy method.
Some registrars don’t allow you to 301 redirect your domain. Instead, they call it domain forwarding.
Network Solutions is a prime example of that feature. Avoid redirecting your domain via your registrar. I don’t recommend it because you’re losing out on a lot of SEO power.
Method 2: 301 redirect via .htaccess
This redirect method is a bit more technical than the other methods. A .htaccess is a configuration .txt file that allows you to redirect domains or pages to another page. You can typically find the .htaccess file in the root folder of your FTP server.
Even the slightest error in your .htaccess file can result in breaking your site. So be careful with editing any code or adding too much space in your file, any wrong move will have you mourning.
Make sure to download a backup file and save it on your computer before you override a new .htaccess file in your folder. In case something goes wrong, you can always re-upload your backup file.
Here are simple steps to write a .htaccess file for redirection:
Step 1: Create a text file via notepad, and save it as htaccess.txt.
Step 2: Let’s say you want to redirect your site to SERPchampion.com
Insert this code into your text file:
# This allows you to redirect your entire website to any other domain
Redirect 301 / https://www.serpchampion.com and then save it as .htaccess as plain text.
Upload it to the root folder of your website, and voila!
I still have one more method left, and it’s the most recommended way to redirect a domain. And I promise you; it’s not what you’re expecting. We don’t want just to redirect a domain to another. We want to go deeper than that, and leverage every piece of link juice that’s available.
Getting excited yet?
Method 3: The 301 Redirect Multiplier.
For this method, I’m going to use a domain and a niche as an example. Now I love Basketball, so I’m going to pretend that I have an affiliate site in the Basketball niche.
I did a random search on Google for the keyword “LA Lakers” since I’m a long-time fan of the team. I found this domain: https://lakeshowlife.com/.
Imagine that we’re using this domain (https://lakeshowlife.com/) for a 301 redirection to one of our sports sites. We don’t just want to redirect the homepage to our other homepage.
We want to see if this domain has inner pages with quality backlinks as well. And if they have links, we will find inner pages that we can redirect to our other inner pages as well.
We’re going to use the tool Ahrefs to spot pages that we can redirect.
Step 1: Insert domain in Ahrefs to acquire data.
Step 2: Click on Best by Links
For example, links like lakeshowlife.com/rumors/ would be a great inner page that we could redirect to a page on our affiliate site, right?
Here’s what I would do:
I would simply recreate a “rumors” page on my affiliate site and set up an RSS feed with daily NBA rumors. Then I would redirect lakeshowlife.com/rumors/ and its SEO value to my page. You can use the Redirection plugin to redirect on a page-by-page basis.
Source: Redirection Plugin
After that, I would interlink the rumors page to one of my “money” pages (where my affiliate links are placed).
Did you see what happened there?
I’m channeling the SEO power from one page to another. Honestly, the possibilities are endless with 301 redirections like this.
You can use this redirection method for the following sites:
– Affiliate sites
– Local business sites
– Lead gen sites
– Magazine or blog sites
– Your agency site
The only essential piece of this method is finding a niche-relevant domain that suits your money site. It doesn’t have to be super specific, as long as it has general niche relevance. For example, if you have a dental lead gen site, then a health blog would work.
However, if you find an aged domain with a relevant keyword in it, then it works 10x better. For example, if I had an aged domain with the keyword “basketball” or “sports” in it, then the redirect impact would 10 times more powerful.
Apply the Backbone Redirect Multiplier to your domains now, and reap the benefits of it! You can do it if you already have a few aged domains in your accounts.
However, if you’re looking for a quality domain for 301 redirections, then I may be able to help you. It’s no secret that we supply a significant amount of quality domains to 1000s of agencies and affiliate marketers in the industry.
Our domains follow strict guidelines before we even put it in our marketplace.
The domain guidelines are:
– All domains are non-expired and are in fact aged.
– All domains contain no spam in the link profile nor the site history.
– All domains contain real SEO power and backlink authority.
– All domains can be used for your money site, 301 redirections or PBNs.
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Are you interested in getting hold of REAL quality domains that work?
Categorised in: SEO Training
This post was written by Patrick